You probably don't need a gig. Here's what you do need.
Streaming, school and video calls use a fraction of the speed most plans sell. Find your number, then pay for that.
The numbers
609 Mbps
average download speed cable broadband customers are provisioned for
Source: OpenVault Broadband Insights, Q2 2026 (opens in a new tab)
15 Mbps
is what Netflix recommends for 4K streaming
100/20 Mbps
is the FCC's definition of broadband
Source: FCC, 2024 (opens in a new tab)
Where the money goes
Sold on a speed test, not your day
You pay for a peak number your home never reaches.
The plan was upgraded and never reviewed
A one-time bump quietly became your regular price.
Faster tier bundled to qualify for a promo
The discount came with speed you didn't ask for.
Paying for Wi-Fi problems with more speed
Often it's router placement, not the plan.
What you probably need
24 Mbps
At the busiest hour. About 237 GB a month.
For 4 people, 2 HD streams, 1 video call, homework, with 20% headroom.
Work out what you needWhat to say
1. Opening · You say
"Hi, I'm calling about my internet account."
2. The ask · You say
"We've worked out that our home needs less speed than we pay for. What's your cheapest plan that covers streaming and video calls, and what's the total monthly price with every fee?"
Before you call
- Run the calculator and note your number
- Find your plan's broadband label
- Note your current price with all fees
- Check whether a slower plan is listed
- Move the router to the middle of the home before you blame the plan
Questions, answered
Very few homes do. A family of four streaming HD, on a video call and doing homework uses about 13 Mbps at once. Gigabit plans sell about 75 times that.
Related lessons
Words to know
Live out of town?
If cable and fiber don't reach you, satellite may. Check your ZIP to see what's possible.
Sources
- OpenVault Broadband Insights, Q2 2026 (opens in a new tab)
- Netflix Help Center (opens in a new tab)
- FCC, 2024 (opens in a new tab)
Data checked October 2026.